From Function to Fashion: Why the Tumblers Like Stanley and HydroFlask are Changing the Game
In recent years, tumblers have experienced a surge in popularity in Indonesia, no longer merely serving…
Strategic Thinking in the Age of AI: How We Fuse Human Insight with Efficient Tools
In today’s rapidly evolving marketing landscape, artificial intelligence (AI) has become an undeniable force, shaping industries…
The Padel Phenomenon in Indonesia: A New Trend in Sports Culture
Over the past few years, the sport of padel has taken Indonesia’s big cities by storm….
Why Your Brand Needs a Point of View (and Not Just a Logo)
In today’s competitive landscape, many business owners just focus on logo design to start their brand…
Creative Doesn’t Start With Design. It Starts With Listening.
In the world of marketing and branding, creativity is often misunderstood as the art of design,…
The Art of Building a Brand That Connects
Why emotional resonance matters more than virality in today’s digital era. In a world saturated with…
Overwhelmed by the Idea of Starting Your Business? You’re Not Alone—Let’s Break It Down.
Starting a business is often romanticized as a bold leap into independence. We’re told it’s about…
Rethink Competition: Turn Rivalry into Strategy
In today’s competitive landscape, the traditional notion of rivalry is outdated. At Format, we believe that…
Sales vs Marketing: Same Goal, Different Game
Confusion between marketing and sales isn’t new. In fact, it’s a conversation that’s been circling in…
Building a Brand That Connects: Beyond Content, Into Experience
Building a Brand That Connects: Beyond Content, Into Experience In today’s fast-paced digital landscape, building a…
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