Whether it’s digital designs or print masterpieces, What The Form embodies purpose and precision in every creation. It’s a dedicated space for producing impactful products, services, and ideas that leave a lasting impression.
This platform is not limited to internal projects; it extends its reach to creatives and marketers who seek inspiration and practical resources. What The Form acts as a toolkit for those in the creative and marketing fields, providing the foundation for crafting innovative solutions and bold visual storytelling.
Living Pod
A Space That Reconnects Presence
Created by What The Form, Living Pod is a conceptual spatial object designed for Digital Design Week 2026.
The project responds to one of today’s most relevant tensions: the growing presence of digital technology in children’s everyday lives. Rather than opposing technology, Living Pod proposes a different approach—creating a physical environment that naturally encourages curiosity, imagination, focus, and meaningful interaction.
Designed as a hybrid between furniture, architecture, and experience, the pod becomes a semi-enclosed sanctuary where children can explore, play, read, learn, or simply pause. Its soft organic form, warm material palette, and modular interior create an environment that feels protective, adaptable, and welcoming.
Instead of asking children to disconnect from technology, Living Pod offers something equally engaging in the physical world—a place where attention shifts naturally from screens to space, movement, and imagination.
More than an object, Living Pod is a proposition for how future living environments can gently restore balance between the digital and physical, creating spaces where presence becomes a choice rather than an obligation.
Project
Living Pod
Exhibition
Digital Design
Week 2026
Category
• Conceptual Product Design
• Spatial Design
• Installation
Created by
What the Form
Creative Direction
Format
Press Print Party 2024
Press Print Party 2024 was a vibrant celebration of creativity, printmaking, and artistic collaboration, bringing together over 50 contributor studios from across the creative spectrum. This dynamic event showcased a diverse range of works, from zines and posters to experimental prints, sparking inspiration and conversations among artists, designers, and enthusiasts alike.
This year, What The Form proudly joined the lineup, bringing its unique energy and vision to the event. As a creative platform under Format, we contributed fresh, bold outputs that reflected our playful yet edgy identity. From concept to print, What The Form explored the endless possibilities of design and connected with a passionate community of creators.
It was an unforgettable experience, and we can’t wait to bring more ideas to life in future collaborations and events. Thank you, Press Print Party 2024, for being the perfect stage for creativity to thrive!
Bandung Design Biennale
Bandung Design Biennale 2023 was a month-long design festival held from October 1 to October 28, 2023 in Bandung. The event focused on the theme “Around: Cultural Transformation Discourse and Design Ideas in Community Solutions.” The biennale showcased exhibitions, design discussions, community gatherings, and studio tours aimed at highlighting design’s social impact and fostering creative ecosystems in Bandung.
As a participant, WTF contributed a concept centered on social behavior and public space improvement titled “Breaking the Habit: A Smoking Awareness Exhibition.” This idea proposed creating designated smoking booths in public areas like coffee shops and restaurants. The purpose was to offer a considerate alternative for smokers to enjoy their habit while respecting non-smokers, including vulnerable groups such as pregnant women and children, who also frequent these spaces. In short, this aimed to including vulnerable groups, fostering tolerance and new behavior for shared outdoor areas.
Jakarta Book Fair 2023
The Jakarta Book Fair 2023 is an annual event book exhibition that celebrates the creativity of artists from across the nation. What the Form participated in this event, showcasing three books authored by Yaska, Agung, Cau, and Ari for Jurnal Bakmie, Fonem, and Alternative to Relaxation. This exhibition serves as a platform for F0rmat– a company grounded in customer-centric value– allowing designers and copywriter to express their creativity and share their unvoiced ideas. What the Form acts as a creative playground for the F0rmat team, providing invaluable experiences that enhance their artistic expression. Looking ahead, What the Form is set
to participate once again in the PressPrintParty in 2024.
Jakarta Book Fair 2023 27-29 October 2023 Pasaraya Blok M, Lower Ground Jakarta Selatan
CTRL + F
Dalam situasi pilu dan kondisi penuh peluh, perjalanan menjadi semakin melelahkan dengan absensinya hiburan. Barang yang
kamu pakai mustahil ada di tanganmu kalau supir truk dan bus menyerah di tengah jalan karena rasa kantuk yang mendalam.
Untungnya, pejuang muatan ini selalu bisa menemukan cara agar mata dan dompet tetap terjaga tuk diisi permata.
‘Ctrl+f’ adalah buku sihir yang berisikan ramuan jawara bagi supir truk dan bus di luaran sana. Penggalan kalimat-kalimat
nyeleneh yang bikin noleh, jadi konsep utama zine yang memabukkan ini. Gaperlu waktu lama dan wawasan luas, Ctrfl+f adalah zine milik orang-orang waras.
A ZINE ON CHAIRS
Dalam situasi pilu dan kondisi penuh peluh, perjalanan menjadi semakin melelahkan dengan absensinya hiburan. Barang yang
kamu pakai mustahil ada di tanganmu kalau supir truk dan bus menyerah di tengah jalan karena rasa kantuk yang mendalam.
Untungnya, pejuang muatan ini selalu bisa menemukan cara agar mata dan dompet tetap terjaga tuk diisi permata.
‘Ctrl+f’ adalah buku sihir yang berisikan ramuan jawara bagi supir truk dan bus di luaran sana. Penggalan kalimat-kalimat
nyeleneh yang bikin noleh, jadi konsep utama zine yang memabukkan ini. Gaperlu waktu lama dan wawasan luas, Ctrfl+f adalah zine milik orang-orang waras.
DUST DAILY DANCE
Dalam situasi pilu dan kondisi penuh peluh, perjalanan menjadi semakin melelahkan dengan absensinya hiburan. Barang yang
kamu pakai mustahil ada di tanganmu kalau supir truk dan bus menyerah di tengah jalan karena rasa kantuk yang mendalam.
Untungnya, pejuang muatan ini selalu bisa menemukan cara agar mata dan dompet tetap terjaga tuk diisi permata.
‘Ctrl+f’ adalah buku sihir yang berisikan ramuan jawara bagi supir truk dan bus di luaran sana. Penggalan kalimat-kalimat
nyeleneh yang bikin noleh, jadi konsep utama zine yang memabukkan ini. Gaperlu waktu lama dan wawasan luas, Ctrfl+f adalah zine milik orang-orang waras.
CHAOS
Dalam situasi pilu dan kondisi penuh peluh, perjalanan menjadi semakin melelahkan dengan absensinya hiburan. Barang yang
kamu pakai mustahil ada di tanganmu kalau supir truk dan bus menyerah di tengah jalan karena rasa kantuk yang mendalam.
Untungnya, pejuang muatan ini selalu bisa menemukan cara agar mata dan dompet tetap terjaga tuk diisi permata.
‘Ctrl+f’ adalah buku sihir yang berisikan ramuan jawara bagi supir truk dan bus di luaran sana. Penggalan kalimat-kalimat
nyeleneh yang bikin noleh, jadi konsep utama zine yang memabukkan ini. Gaperlu waktu lama dan wawasan luas, Ctrfl+f adalah zine milik orang-orang waras.
MAKAN APA HARI INI
Dalam situasi pilu dan kondisi penuh peluh, perjalanan menjadi semakin melelahkan dengan absensinya hiburan. Barang yang
kamu pakai mustahil ada di tanganmu kalau supir truk dan bus menyerah di tengah jalan karena rasa kantuk yang mendalam.
Untungnya, pejuang muatan ini selalu bisa menemukan cara agar mata dan dompet tetap terjaga tuk diisi permata.
‘Ctrl+f’ adalah buku sihir yang berisikan ramuan jawara bagi supir truk dan bus di luaran sana. Penggalan kalimat-kalimat
nyeleneh yang bikin noleh, jadi konsep utama zine yang memabukkan ini. Gaperlu waktu lama dan wawasan luas, Ctrfl+f adalah zine milik orang-orang waras.
BREAKING THE HABIT
Bandung Design Biennale 2023 was a month-long design festival held from October 1 to October 28, 2023 in Bandung. The event focused on the theme “Around: Cultural Transformation Discourse and Design Ideas in Community Solutions.” The biennale showcased exhibitions, design discussions, community gatherings, and studio tours aimed at highlighting design’s social impact and fostering creative ecosystems in Bandung.
As a participant, WTF contributed a concept centered on social behavior and public space improvement titled “Breaking the Habit: A Smoking Awareness Exhibition.” This idea proposed creating designated smoking booths in public areas like coffee shops and restaurants. The purpose was to offer a considerate alternative for smokers to enjoy their habit while respecting non-smokers, including vulnerable groups such as pregnant women and children, who also frequent these spaces. In short, this aimed to including vulnerable groups, fostering tolerance and new behavior for shared outdoor areas.
JURNAL BAKMI
Jurnal Bakmi is a tribute to the presence of bakmi as an alternative culinary choice. It features a curated selection of bakmi eateries at five locations across Bandung and Jakarta, which we subjectively recommend trying. Beyond satisfying hunger, the journal includes a brief history of bakmi, highlighting its cultural significance, along with various trivia that may seem trivial but hold meaningful value.
FONEM
Fonem is analogized as archival spaces, collecting various words and contexts and condensing them into a physical form– a pocket dictionary– which responds to the language through unconventional visual exploration.
ATR
Alternative to Relaxation explores ways to cope with anxiety. For survivors, this book offers a chance to find a glimmer of light–subtle but still illuminating. By engaging with its written content and visual elements, readers can at least awaken a new sense of awareness.
