Why Local Brands Are Suddenly “On Point” Among Indonesian Youth and Fashion Geeks
In Indonesia, local brands growth has experienced a striking surge, especially among young consumers and fashion…
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Strategic Thinking in the Age of AI: How We Fuse Human Insight with Efficient Tools
In today’s rapidly evolving marketing landscape, artificial intelligence (AI) has become an undeniable force, shaping industries…
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Why Your Brand Needs a Point of View (and Not Just a Logo)
In today’s competitive landscape, many business owners just focus on logo design to start their brand…
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Creative Doesn’t Start With Design. It Starts With Listening.
In the world of marketing and branding, creativity is often misunderstood as the art of design,…
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The Art of Building a Brand That Connects
Why emotional resonance matters more than virality in today’s digital era. In a world saturated with…
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Overwhelmed by the Idea of Starting Your Business? You’re Not Alone—Let’s Break It Down.
Starting a business is often romanticized as a bold leap into independence. We’re told it’s about…
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Rethink Competition: Turn Rivalry into Strategy
In today’s competitive landscape, the traditional notion of rivalry is outdated. At Format, we believe that…
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Sales vs Marketing: Same Goal, Different Game
Confusion between marketing and sales isn’t new. In fact, it’s a conversation that’s been circling in…
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Building a Brand That Connects: Beyond Content, Into Experience
Building a Brand That Connects: Beyond Content, Into Experience In today’s fast-paced digital landscape, building a…
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