What The Form is more than just a platform it’s a space where creativity flourishes, ideas take shape, and collaboration drives innovation. Designed to empower the Format team and beyond, What The Form serves as a hub for exploring new possibilities, pushing boundaries, and crafting meaningful work.
Whether it’s digital designs or print masterpieces, What The Form embodies purpose and precision in every creation. It’s a dedicated space for producing impactful products, services, and ideas that leave a lasting impression.
This platform is not limited to internal projects; it extends its reach to creatives and marketers who seek inspiration and practical resources. What The Form acts as a toolkit for those in the creative and marketing fields, providing the foundation for crafting innovative solutions and bold visual storytelling.
About Format
Why What The Form?
• Collaborative Innovation: Bringing teams together to explore and execute extraordinary ideas.
• Creative Freedom: A space to go beyond traditional boundaries and explore new avenues of expression.
• Purpose-Driven Design: Focused on producing work that matters crafted with intention, precision, and originality.
• Accessible Resources: Empowering creatives and marketers with tools, insights, and inspiration to elevate their craft.
About Format
Press Print Party 2024
Press Print Party 2024 was a vibrant celebration of creativity, printmaking, and artistic collaboration, bringing together over 50 contributor studios from across the creative spectrum. This dynamic event showcased a diverse range of works, from zines and posters to experimental prints, sparking inspiration and conversations among artists, designers, and enthusiasts alike.
This year, What The Form proudly joined the lineup, bringing its unique energy and vision to the event. As a creative platform under Format, we contributed fresh, bold outputs that reflected our playful yet edgy identity. From concept to print, What The Form explored the endless possibilities of design and connected with a passionate community of creators.
It was an unforgettable experience, and we can’t wait to bring more ideas to life in future collaborations and events. Thank you, Press Print Party 2024, for being the perfect stage for creativity to thrive!
Event 2023
CTRL+F
Dalam situasi pilu dan kondisi penuh peluh, perjalanan menjadi semakin melelahkan dengan absensinya hiburan. Barang yang kamu pakai mustahil ada di tanganmu kalau supir truk dan bus menyerah di tengah jalan karena rasa kantuk yang mendalam. Untungnya, pejuang muatan ini selalu bisa menemukan cara agar mata dan dompet tetap terjaga tuk diisi permata.
‘Ctrl+f’ adalah buku sihir yang berisikan ramuan jawara bagi supir truk dan bus di luaran sana. Penggalan kalimat-kalimat nyeleneh yang bikin noleh, jadi konsep utama zine yang memabukkan ini. Gaperlu waktu lama dan wawasan luas, Ctrfl+f adalah zine milik orang-orang waras.
Event 2023
A Zine on Chairs
Coming from a community that has a soft spot for these four legged wonders, we proudly present “A Zine on Chairs”. It’s a celebration of those often overlooked companions through thick and thin that support our lazy afternoons and questionable life choices.
In this curated archive of digital assets, we showcase chairs of all shapes, sizes, and styles as they exist in everyday spaces. From the elegant armchair that makes you feel like a royalty you are to the missed-one-legged-wobbly-pain at the nearest credit counter.
Our zine is aims to celebrate our collective admiration with these simple yet significant items. The truth is, without chairs, we’d all just be awkwardly squatting around like a bunch of confused toddlers (more like drunk) at a family reunion. Take a seat and join us in this relaxing discovery of chairs!
Event 2023
Dust Daily Dance
While humans struggled with boredom, Mr. Dust found joy in his daily activities, like baking delicious treats in his cozy corner. Titled Mr. Dust Daily Dance, his adventures remind us that even in tough times, there’s always a little magic to be found in everyday life.
Through times and repeated bakes, vellllii created this zine with euphoria. Completed by lamp and lens cleaning cloth as merchandise, Mr. Dust is ready to accompany you wherever you are!
Event 2023
Chaos
Shout from the depths of your soul and let the echoes drown out the chaos. Three dawns have come and gone, the earth spinning thousands of miles, yet here I remain, stuck in place.
This isn’t destiny nor my wish because I believed I Thought I Was Fighting but I Was Just Dancing with Chaos.
Chaos tends to be seen as something disrupting by many. This zine was specifically made to prove otherwise. No one acknowledges our struggles, so through this zine, let me acknowledge you and your struggle.
Event 2023
Makan Apa Hari Ini?
Dikemas dengan kearifan lokal yang menggarisbawahi realita bersama yang mau tidak mau harus dihadapi, zine ‘Makan Apa Hari Ini?’ ingin memestakan kesukaran setiap kepala yang kian hari kian menumpuk, dibungkus oleh komedi muda-mudi getol masa kini yang sulit dipahami oleh kaum anak mami.
Selama proses pendewasaan, lazim bagi si pekerja keras sejati untuk kehilangan identitasnya. Dengan lanyard bergantung di leher 24/7, kamu mengharapkan semua orang melihatnya. Padahal jelas, lanyardmu bersinar lebih terang daripada semangatmu di hari Senin.
Setiap lembar zine ini bisa kamu jadikan postcard sebagai kartu pengingat teman senasib, bisa juga dipajang di samping meja kerjamu yang aesthetic. Bukan sekedar pengingat atau pajangan belaka, zine ini menjadi undangan pesta untuk bersama-sama merayakan perjalanan hidup yang memilukan.
Event 2023
Breaking the Habit
The installation of smoking booth will be implemented in public spaces, such as coffee shops or restaurants, serving as designated areas for smokers.
This initiatives aims to provide alternatives for smokers to engage in their habit while fostering a culture of tolerance towards non-smokers, ultimately promoting healthier behaviors.
For instances, many coffee shops typically offer outdoor seating areas where smokers can socialize or work. However, this does not imply that non-smokers– particularly expectant mothers and children– should be excluded from enjoying these spaces. The smoking booth addresses this concern, ensuring mutual comfort for all patrons.
Jakarta Book Fair 2023
The Jakarta Book Fair 2023 is an annual event book exhibition that celebrates the creativity of artists from across the nation. What the Form participated in this event, showcasing three books authored by Yaska, Agung, Cau, and Ari for Jurnal Bakmie, Fonem, and Alternative to Relaxation. This exhibition serves as a platform for F0rmat– a company grounded in customer-centric value– allowing designers and copywriter to express their creativity and share their unvoiced ideas. What the Form acts as a creative playground for the F0rmat team, providing invaluable experiences that enhance their artistic expression. Looking ahead, What the Form is set to participate once again in the PressPrintParty in 2024.
Jakarta Book Fair 2023
27-29 October 2023
Pasaraya Blok M, Lower Ground
Jakarta Selatan
