Express laundry services have recently become a phenomenon in Indonesia that offers a variety of services for customers. The market provides a lot of supplies but customers will always pick the cherriest cherry out of all. Adopting the general culture that has been circulating around express laundry industry, Pin Laundry highlights the importance of customer’s convenience in terms of dropping off and picking up their laundry by offering affordable delivery service as one of the best in Bali and also as one of the eco-friendly game player. The Pin Laundry × FORMAT collaboration is one of the latest projects that issued home-based business. Additionally, the progress and way of communication with FORMAT is excellent which ride the collaboration at ease. For this zero-to-one business, FORMAT takes part for the matter of Business Set Up, Digital Presence, Branding, Offline Strategy, and Digital Strategy. These matters that never been a matter for any other similar service, clearly differentiate Pin Laundry to be the best on both worlds.