Serving digital strategy at its peak to be a benchmark for proper sports facilities and services is not just an idea anymore; it’s a momentum. Bumi Pancasona inspired FORMAT to explore further things, to be bigger, and of course healthier! Both parties are masters in their fields; one maintains audiences’ visual desire, and the other holds their sports facilitation fully hearted. This combo unexpectedly pulled off several project touchpoints very well; Social Media Strategy & Management, Visual & Brand Identity, and Mini Campaign. Bumi Pancasona x FORMAT is a milestone in the marketing industry wherein a campaign that usually aims audiences to buy products is no longer relatable; instead, it promotes healthiness over anything else. That’s what we call by customer empowerment!